Originally Posted by
Paragraph377
Virgin simply can’t keep propping up TT financially. It’s a disaster and it hasn’t helped having a succession of CEO’s who are equally as stupid as Virgins legacy of idiot CEO’s. funniest thing was that in 2019 Tigerair was found to have the unhealthiest reputation in the airline sector, even worse than the infamous Malaysian Airlines. From the 100 most recognisable companies in Australia it finished 98th with only Adani and Centrelink faring worse. Not a good place to be.
The brand is in real trouble (and has been for a number of years - arguably sine the grounding) and the above stat shows that - and the marketing people would be well aware of all this.
Perhaps the consolidation of the fleet will enable TT to get its house in order for 6-12 months for it to then follow this up by a rebranding which is exactly what it needs to start afresh.