The balance of corporate, regulatory and legislative decisions is heavily influenced by public opinion. For example, when Alphabet (Google) trialed project Wing in Canberra CASA/ASA were later scruitinised for inconsistent assessment of drone technologies only after the public kicked up a fuss over the noise and intrusive nature of drones buzzing overhead. I imagine companies like Uber are keenly aware of how this balance can be brought together to create agency for their business model.