Airbus makes good products. I have quite a bit of time in the 320 series. But their marketing department needs to be taken out and shot. The 340 and 380 were both commercial catastrophes. What the market wanted was a 330, but Airbus initially dumbed the 330 down to be a much shorter range aircraft. Airbus's marketing department then allowed themselves to get bullied into spending billions on the A350. Then, they back off, and start offering the 330Neo. They are now splitting the orders between the 350 and 330.
Airbus's biggest strength, is that their biggest competitor is more screwed up than they are. Screwed up in different ways, but still screwed up. Airbus should outsource their marketing department to Boeing. That is about the only thing Boeing gets right.
Somehow, Boeing forgot how to build airplanes.