Looks like gloves are off BA seem to be taking the fight to BE
I don't think you can call a 2 month, peak-season, irregular non-daily schedule from LHR to NQY taking the gloves off.
BA simply don't have the operational capability (ie, that of a regional airline) to compete with Flybe in their (regional) backyard.
This looks more like BA playing a publicity and politics game.
Good news for people who use the Cornwall to London routes though.