I think its just a different version of "get-home-itis" Runway overruns are not new and not statistically relevant to aircraft type. There have been A340's, 747-400's all the way down to turboprops going off the end of the runway. What needs to be looked at is the decision making process that leads to an attempt in those conditions in the first place. Is it fuel policy, is it rostering practices where a four sector day has to be completed, is it experience levels and steep cockpit gradients or is it the corporate culture of airlines and their over zealous emphasis on driving down costs?. With all the technology available such as flysmart and whatever the Boeing equivalent is then it should be obvious from the ATIS if there is enough runway. I know that in the bar at the end of the day every pilot will categorically state that none of the other stuff comes into it but something is going on in those flight decks that push the crew to persist with a bad situation.