I think we can agree that the wind was varying pretty quickly. Shortly beforehand the tower cleared a Turkish flight for takeoff, giving a wind of 300/11 gusts 22, if I heard right. Listening to the recording again I must correct myself, the next wind is indeed well out of limits. The standard limit when I flew the 737 by the way was 10 knots tailwind.
These kind of accidents do seem to occur more frequently in certain cultures. I remember the debate we had about stabilised approaches with the Turkish 737 crash in Amsterdam over 10 years ago. My point (perhaps not terribly well made) was that with the varying wind conditions I could well imagine why he did not immediately go around. But obviously at some subsequent point he should have.