Switching to Amadeus would have produced a large 8 digit hole in it's finances from what they were paying before. The switch to an easyjet pricing model a few years ago where their model is to maximise the load factor (and that's just not the case in regional flying) was never going to work. Just looked at a Mon-Thu peak return in March and I can do it for £120 all-in. There's just no need to price at such a stupidly low price when you know you are going to sell out. Unfortunaltely they have decided to rely on algorithmic programmes instead of getting people in who actually know what they're doing. It's a shame as there was potential there at one time.