That's a lot of new flights per week for the airport. Is there really market demand for them all to be profitable ?
That said, I can see where airport management are coming from - they are in a position of either go large or go home. They have maybe 2 years to show MME can be a useful asset to the region as a busy commercial airport and be perceived as such by the voters in the region... or the airport gets sold off and converted to houses
Time to raid the reserves, gamble everything on red, and have one last spin of the roulette wheel...