As I said Tunisian Tourism board marketing cheap prices for the tour operators and by definition improved margins and historical rather a healthy UK market .
Doesn’t seem difficult to understand to me.
Just look at the Croatian and Montenegro coast growth, a market of huge growth to figures not seen since Tito’s Yugoslavia now the area is settled peaceful and again cheap.
That said the Euro exchange rates may now also favour Tunisia at the moment particularly among very budget conscious travellers as well.