I knew a chap in the RAF who went on to very senior rank - AM. Along with each promotion seemed to come yet another appearance in the Honours List. The Officer in question was clearly a capable fellow, and dare I say, a really nice guy, but such a stream of awards was surely unnecessary.
Don't even start me upon sports 'personalities' and artistic luvvies. Thankfully there are still plenty of awards for ordinary people doing extraordinary things for society - long may such awards dominate the lists in terms of numbers if not publicity.