Originally Posted by
planetalking
Put simply, this is excellent marketing for a large Airline. Unfortunantly, its a business & businesses are out to make profit. They're one of the only Airlines to cover all costs for a Trainee Pilot, this is excellent publicity and a fraction of the cost of getting the airline name out there.
Don't get me wrong, I absoultly admire the Airline for doing this, for whatever reason, ultimately they are pioneering a way that has long since been forgotten. Yes they could do better in how they treat potential employees, however given the majority of training regimes for wannabe Pilots, most cadet programmes can only be described as putrid!
I don't think Aer Lingus need to do much marketing. As for the training. Cadets will repay the majority of the costs through a reduced salary bond.
I agree that most other programmes are terrible. So credit to Aer Lingus on this one.