ott
Lobbying MP's or appealing to the public will get you nowhere unless you can prove that rostering practices are resulting in fatigue. Airlines will point to CAP371, or whichever national document applies, and say "We always roster inside the limits of the law!"
Also, in appealing to the general public, you will be up against a fundamental belief that pilots "have an easy life and get paid loads." Until this perception is changed then I'm afraid any campaign will fall on deaf ears when the average wage is around the 20k mark in the UK with normal working hours on the increase.