Originally Posted by
AviatorDave
It is very likely that high value brand companies must totally fail in significant numbers first before any thought will be given to valuing true expert input and aligning businesses in accordance with it.
This!
The attitude has spread like cancer in most industries. I am working for one of these old high value brands. I have seen slides from top management where they are bemoaning that the highest value omputer company (Apple) does not manufacture computers any more, that the most valueable telco (Facebook) does not own a single line, that the biggest accommodation business (AirBnB) does not own any hotels and the largest taxi businesses (Ueber) does not have a single taxi. Only we would make our hands dirty to make steel and plasics to cash with a substandard RoS instead of just grooming our brand and having someone else do the dirty work.