PPRuNe Forums - View Single Post - How Boeing lost their way
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Old 22nd Nov 2019, 08:33
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Less Hair
 
Join Date: Feb 2010
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Boeing felt they were financially underperforming compared to MDD. They felt they were seen as some old, unsexy machine building company far off to the west. So they wanted to move closer to the east coast's capital markets and closer to D.C. and moved to that -back then- fancy rude GE management style. They did not win the JSF. Stock wise it still seemed to pay off. Strategically I am not so sure for the commercial business side. They would need to invest more instead of stock buy backs. It's still a very capable company so they will recover.
Actually A and B as the top group have even moved more far ahead from the rest of the industry.

Last edited by Less Hair; 22nd Nov 2019 at 08:44.
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