We should be doing much more as an industry, we should be highlighting the efficiencies we continue to make. We should emphasise the efficiency of moving (E.g.) 62,000 tonnes of payload from Mumbai to LHR in ten hours at a cost of about 72 tonnes of fuel. Compare that with a cruise ship I was on recently which carried 568 pax for 17 days burning 75 tonnes of Bunker oil per day while she was sailing
You're not shifting 62000 tonnes of payload for the price of 72 tonnes of fuel. Maybe 62 tonnes. And that's pretty poor bang for the buck compared to shipping (unless time is cruicial)
Edit: If you actually meant 62 tonnes there was no need for decimals..