Ride concessions can be and are done safely all of the time. Other professionals, including regulators and underwriters, agree that this is so.
I'm sure that is the case but it would probably involve a sensible minimum performance level, minimum stipulated weights and heights and proper briefing for the pax.
Given previous jobs I have had, I have a high appetite for risk when that risk is justified - making a few bucks isn't that justification in my book - your sliding scale of 'right' would have to be at one end of my arc of tolerance for fare-paying pax but is probably closer to what I would accept for troop carriage in a conflict scenario.
There are plenty of us here with a wide experience of helicopter usage (and abusage) and have had to justify our risk-taking against duty of care to crew and pax rather than duty of care to profit margins.