Originally Posted by
LBIA
G-DRTF in place now.
in English
The president of the Cabildo de Tenerife, Pedro Martín, has announced that Jet2 has opened on November 5, an air base at the Tenerife South airport, which has welcomed the agreement reached with the company, which will be a guarantee for the Island connectivity and job creation '.
'After the Thomas Cook crisis and the loss of the Ryanair base at the Reina Sofía airport, we have worked with two objectives: increasing connectivity, in the first place, and installing a new base that would replace the loss we had, in the second place. Both goals have been achieved, ’he said.
The president has said that the company's decision ‘confirms that Tenerife is an attractive destination, and that we did not have a problem of competitiveness, but of connectivity’.
For this reason, it has valued the solidity of Jet2, 'which not only has increased its places by 41% this winter, compared to the past, but also plans to do the same for the summer of next year', in one of the markets most affected by the bankruptcy of Thomas Cook: the United Kingdom. ”
Co-marketing agreement
Tenerife arrived at the World Travel Market with the aim of strengthening connectivity with the island and promoting the destination. To this end, Turismo de Tenerife and Jet2 have signed on Monday, at the World Travel Market in London, a collaboration agreement to carry out co-branding campaigns in the British market, which have an impact on the improvement of connectivity between the United Kingdom and the island.
The president of the Island Council has stressed that ‘this agreement will also allow us to attract more tourists to the island. They will realize that they have their perfect destination in Tenerife, ”said Martin, who explained that the campaign will define advertising spaces and formats of different kinds.