That serves 2 things simultaneously, so could be a very real thing in a not so far future:
serves the envy and makes some small brained people think it would change something in connection with "the climate". The hysteria is unbelievable, a few weeks ago "Der Spiegel" online had an article headlined: "humanity to loose its command of the climate". As if we ever had it. This is one of the most respected news outlet in Germany.