In the old days we were told implicitly that Qantas would NEVER mention its safety record publicly as it was well understood that ‘boasting’ about not killing anyone (for a very long time at least) was poor form, highly risky and completely disrespectful to others - ‘there but for the grace of god ...’
Far better to have Tom Cruise do it for you. Who, interestingly enough is a very similar size to someone else.... hmmmmm