When I saw this headline, my first thought was: "I'll bet this is an old idea" indeed it is ...
BBC web news
The basic is the: Load Window Seats First - Starting At The Back. Then Middles and then Aisles. They have done some tweaking to allow for families and the use of display screens.
Forgive my cynicism but I had to laugh. All the careful boarding by rows and sections that we were doing in the 1990s - that got thrown out? Now the 'bright young managers' have thought up this great idea?