Originally Posted by
JonEMA
Interesting read..........thanks for sharing.... .....
This made me smile
Norwegian itself points out that as it runs a premium product alongside its low-cost tickets, its position is not too dissimilar to how British Airways or Virgin Atlantic are operating the transatlantic market. "I think everybody realises the business model does work," says Norwegian.
If they truly believe this then there is no hope.......
Willie Walsh disagrees :
Walsh goes on to praise the "exceptional job" done by Norwegian's chief executive Bjorn Kjos, such as the proof-of-concept work relating to long-haul low-cost operations.
"He's proven, if not to everybody but certainly to us, that the market exists and the customer will embrace the business model."