Update: The reincarnation of Midwest Express
The reincarnation of Midwest Express has published a news release: "Midwest Express today revealed the Elite Airways aircraft, complete with exterior Midwest Express branding, that will service initial flight destinations to Cincinnati, OH (CVG), Omaha, NE (OMA), and Grand Rapids, MI (GRR). The plane was on display at a news briefing at Milwaukee Mitchell International Airport where travelers were treated to the legendary Midwest Express chocolate chip cookie that will be baked onboard all Midwest Express-marketed flights."
I worked for RAH during their 'too big for their shoes' acquisition of Frontier and Midwest Express, and it was distressing to see their passenger-centered company culture chipped away one chocolate chip at a time until they were literally none left. At the time, in his internal company letters, Bryan Bedford blamed his inability to turn around Midwest on the fierceness of Southwest Airline's competition at MKE (aka, Southwest was cross-subsidizing profitable hubs to lose money on $50 fares out of MKE).
In more capable hands, will there be much of a difference in the end result? I can't imagine they have a revolutionary new business plan to beat SWA...