At least Children will have suitably embarrassed Parents to keep them in check, imaging being a Man Utd fan and discover you are at next to a Scouser?. When they can get on the web site icon so you know which team supporter has which seat gives you a chance to find a friend and while away a long flight in the bliss of a fellow fan, while at the other end you wife is happily chatting to a fellow Loose Woman..... Win Win