Originally Posted by
West Brit
they are a business, not a charity.
Exactly. They also have a responsibility to their shareholders.
Originally Posted by
Smooth Airperator
If I was the company I'd gladly trade 10 million in extra profits for reputation (not increasing prices). Reputation would reap rewards in the future (next year).
People have short memories. If the price is right next year, they'll travel with whoever.
All the people whinging about lost holidays - if they've booked with TC as a package, they'll get their money back. If they've booked flight only there are other ways they could get their money back via insurance or credit/debit card chargebacks. Nobody is forcing people to pay inflated prices. The prices have gone up as a result of demand. It's basic supply vs demand and it is run through a computer algorithm.
People need to have a reality check and think of the thousands who are without a job and won't get paid this week.