I was heavily involved with our new STN and BHX bases, an integral part of our product is to give package holiday makers free baggage allowance of 23kg, you would be amazed how many customers came over to us from airlines that started charging for baggage, what I’m saying is there is a big gap in the marked for a “Premium Charter Airline” where you get everything but you also pay for it in the ticket price, There is always two ends to a piece of string, not everyone has a tight budget.
remeber Britannia Royal class it had a reputation or class within the carter world and that’s what’s now missing from the current offering, people will pay more even if they only get a Gold luggage name tag for their bag and a gold sign above check in I would go as far as say it’s a class thing with a stereotypical passenger like mrs Bucket.