I’m sorry for all the hurt and fear and uncertainty that is going on With Thomas Cook but we have to realise this is not the first time this situation has arisen, we have seen this happen year on year, yes they have struggled through and hung on but what have they changed in the business model to stop it happening again a year later.
I know it’s a strong British Brand but that’s about it.
times have moved on as we all know but Thomas Cook thought its brand will keep it afloat.
I would love Thomas Cook to get through this but I’m thinking the damage is just to deep this time round.
I understand it’s peoples jobs and pays for roofs over families head but we have to be realistic and not nostalgic.
Without a massive cash boost, change, restructuring and ideally a totally different business model in afraid realistically I don’t see a future for Thomas Cook.
Thoughts are with crew and customers and I hope things turn out for the best.