I was pretty much unaware of Market Garden before I saw the movie "A Bridge Too Far" (with my dad, shortly after it was released), despite my having considerable interest in WWII history. Granted, I'd paid more attention to the Pacific war (where my dad had served in the US Army Infantry - part of the Americal Division, bronze star and purple heart during his time on Guadalcanal), but still I was surprised how little attention Market Garden got (at least on this side of the pond). 'A Bridge Too Far' remains one of my favorite WWII movie, and seeing it the first time really peaked my interest in Market Garden and I've read quite a bit about it (even lucked into an autographed first edition of the Cornelius Ryan book of the same name at a used book store).
On a business trip to the UK about 10 years ago, I spent a few days in London. One of the pubs I visited while there had a limited run of "Hell's Highway" beer to commemorate Market Garden and XXX Corps.