Great to see some competition on the EDI-BHX route as a regular user. The current FlyBe service is poor with frequent delays, cancellations and the planes are tired and cramped.
I have colleagues that take the train rather than use FlyBe. EasyJet is likely to take passengers from the train as well as FlyBe if the flight times work for business travel. The current train service isn’t really an option for day trips and if you live outside Edinburgh is closer to 5 hours minimum.
July is is likely to have lower loads given that July is peak holiday time and the number of business travellers on the route.