PPRuNe Forums - View Single Post - British Airways Centenary Becomes A PR Nightmare
Old 14th Sep 2019, 08:05
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wiggy
 
Join Date: Feb 2001
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Originally Posted by etudiant
If BA management shares that perception, they will be looking to reposition the enterprise accordingly, irrespective of the short term disruption. The core BA asset from that perspective is the preponderant London slot ownership, rather than the existing staff.
Firstly do you mean BA management, or IAG management?

Can I also ask if you are of the opinion that retaining "BA management" whilst "repositioning the enterprise" would guarantee ( as much as that is ever possible) the future of the enterprise itself?
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