PPRuNe Forums - View Single Post - British Airways Centenary Becomes A PR Nightmare
Old 13th Sep 2019, 23:48
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etudiant
 
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Perhaps it is time for the idea of a national airline to go. The economic competition from low cost carriers is making the full service/national airlines marginal, especially as they usually have sub scale integrated operations including training, maintenance etc.
The example of the shipping industry is a relevant guide, the national carriers did not survive, but rather were replaced by the likes of a Maersk or a Carnival Cruises, specialized and ruthlessly efficient global players with only two or three surviving competitors.
If BA management shares that perception, they will be looking to reposition the enterprise accordingly, irrespective of the short term disruption. The core BA asset from that perspective is the preponderant London slot ownership, rather than the existing staff.
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