This is just boring.
It is a race to the bottom. An eternal one. You do it faster, cheaper, better. Tomorrow a compeditor will do it slightly more effectively. Management will work out a new method to do it faster, cheaper, better! Why? Well consumers want cheaper, faster.....and aspire to better! And it is a vicious circle. Because we've all less pay, we need cheaper, better, faster! Management at BA most likely wish they had the "Worlds fave airline". This won't change anytime soon - so it will be a continuous erosion of service standards until we are all standing up in the cabin, eating from paper boxes ........in an argument it is better for the environment etc. But it will be dressed up as Club class or whatever..........