PPRuNe Forums - View Single Post - British Airways Centenary Becomes A PR Nightmare
Old 10th Sep 2019, 10:03
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oscarisapc
 
Join Date: Jan 2008
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Extreme cutbacks are suffocating BA

The poor communications with pax (not for the first time) and the totally inadequate data resilience after the outage last year rather supports the pilots' contention that BA has lost the plot by curtting back infrastructure costs to such an extreme that the business is suffering. There is always a time lag between cutting costs to the bone (immediate benefit to the bottom line) and declining activity and reputation (disaster for the bottom line) which allows directors to take handsome bonuses in the interim. Sorry to say that BA seems to be on that curve now. Nice if someone could correct me.
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