A real pilots advertisement. We would fly them tomorrow with that ad. I think I got a semi when the VC10 came on, which shows my BA history.
It is a rare revalidation of the position of the pilot in the mind of the flying public. In an airline with which I am familiar they took pilots out of advertisements in 1993, to trivialise the profession for financial gain, reducing conditions and services. Perhaps the current pilot industrial unrest in BA will be ameliorated by seeing that their corporates are using them as a positive in their public relations positioning.
I have several family and friends who ask me before a flight, "How are the pilots on this airline? Are they well trained?" It looks like BA marketing have caught this meme.