Reuters Jamie Freed, suggests otherwise
“Virgin has had negative free cash flow for the last 11 financial years, according to Refinitiv data, which has led it to rely heavily on funding from equity, debt and asset sales. It has a non-investment grade credit rating because of its high debt levels.”
surely a non investment grade credit rating will bring problems refinancing.
How long will the cash reserve last with a crisis that slows revenue, it’s not “doom and gloom” to proof the business to survive a crisis.
An expert named Herb Kelleher said you get two crisis’s per decade, that sort of “negativity” (or sky is falling mentality) helped southwest thru 11th Sept 2001 attacks. The “think small” model, works as evidenced with Southwests 46th consecutive year in profit.