PPRuNe Forums - View Single Post - Virgin Australia : 315 Million Loss - How long can they survive?
Old 30th Aug 2019, 15:00
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AerialPerspective
 
Join Date: Jul 2009
Location: Australia
Posts: 344
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Originally Posted by Arthur D
VA has become AN MKIII.

AN could not make money whilst QF kicked ass.

Over a short period of time, VA has managed to take an LCC and bring costs to a level equivalent to a legacy carrier. An astounding feat, by any measure. Whilst ultimately management own this problem, it is employees who will suffer the consequences. Why is it that employees at DJ and VA continued to demand superior T’s and C’s, despite their employers increasingly parlous financial position? The most recent example of this being TT pilots, whose most recent EA has them at a higher cost than Jetstar pilots......... How is this possible when their airline is haemorrhaging financially? How can any employee not see that this type of behaviour ultimately kills the golden goose.

All it would take now would be for a well funded third airline to enter the market and VA would be done, 2001 all over again.....

Don't forget one of the ground EAs took forever to 'negotiate' but then was concluded quickly... (probably due to JWIN syndrome)... and it was supposed to reduce costs but added to them for no productivity benefit whatsoever... I assume others were similar... so what we have is a company with a) people making decisions with no real ability in airline operations; b) spending spree of airlines that fleets were then mothballed; c) said fleets' previous flying contracted out to a competitor; d) anyone with expertise who tells it how it is rather than the 'everything's brilliant' they want to hear being shoved out; e) inability to to negotiate roughly equal to the old wet paper bag analogy; and f) inability to get an aircraft they already operate onto a subsidiary AOC after two goes along with Bali, etc... more like Pan Am MKII or TWA MKII... no, sorry, I take that back... they were airlines... not sure what this is...
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