Originally Posted by
DaveReidUK
I don't understand that argument.
Fuel is a cost, crews are a cost, airport charges are a cost, IT is a cost ...
I don't understand it, either. In presenting a business case, you are demonstrating that the costs are necessary to generate revenues that provide a margin. If you argue the case properly, spending the right amount of money is important in obtaining value for money, rather than the cheapest solution. Ergo having a properly maintained and viable IT infrastructure is a critical success factor in running an airline (not the only one) and thus requires the right amount of overhead being budgetted to do the job properly - to fail to provide the monetary resources (in capex and opex) is risking company/brand reputation and competitive position.
One doesn't need to have an MBA to understand this, I don't either and I don't teach on MBA classes.