Originally Posted by
Bob Viking
Maybe some or all of the recruitment adverts should start to target the key demographics. Young, working class men/boys. That’s who has traditionally filled the ranks of the Army.
I know the diversity targets are a good way of broadening the appeal of the Armed Forces to all demographics but you still need to get people through the door in the first place.
BV
Yup - the women are too damn bright to want to join the PBI - they can get all the physical & verbal abuse, the 24/7 on duty and the boring routine by staying at home and having kids ................ these days people want more.