(They want you to migrate to Enterprise Linux).
They probably don't. Actually, they've probably woken up and realized that they don't care about you at all. It's about money, yes, but they're probably not making anything at all from the typical RH9 user, even with their up2date subscription, and the days of being able to haemorrhage money because you have the Internet or Linux somewhere in your business plan are long gone."RedHat" is a very valuable brand - CEOs etc. associate RedHat with Linux in the same way that they associate Office with Microsoft, and RedHat know that. The big boys will pay for RedHat Enterprise Linux and the IBM/Oracle/etc support that comes with it. That's how they make money, and focussing on that is the way to make more.
On the plus side, RedHat appear to be hosting Fedora Linux and funding some development work, so they aren't complete b@stards. Probably all that has happened is that the freebie RH9 has just changed its name to avoid diluting the brand - and the GPL requires them to return any changes made in the name of "Enterprise Linux" to the community, so you can bet Fedora will remain reasonably up to date.
AMOFW - glad you like it. Welcome to the One True Way