Originally Posted by
SWBKCB
Makes you wonder why so many firms waste their time developing them...
Because they can offer a much better experience, increase engagement and give deeper customer insight. But only if there is a reason to use it. An app for the sake of an app, with no USP or useful features isn’t 20k well spent. Apps with geo tagging, loyalty schemes, payment methods, boarding pass integration all offer something to the customer in exchange for their data. Customers already have the Apps that will result in them using SEN - the airline or comparison Apps.
I responded to a comment that SEN should develop an App and the reply to “why?” was “don’t know”.