Possibly repeating capngrog and b1lanc:
1) as mentioned, the A321neo apparently has a balance problem similar to what the 73M8 would have had with no MCAS - a tendency to overpitch-up in some rare scenarios.
2) the A321neo is tail-heavier than the A321, due to mass added behind the center of lift and the previous CG - larger sharklets, reinforced (heavier) main gear and wing, and in some configurations, additional (2-4) seat-rows/pax-weight extending further back (aft galley and toilets reduced in size/number), and some doors moved further aft (I make the assumption that doors with hinges and seals and frames and locking mx are more massive than standard fuselage frames).
3) Airbus did flight-testing and tweaked many things (including the control software) because of the changes - but apparently they have now discovered something overlooked. A patch is on the way, but until then, they are advising that steps be taken to avoid pushing the CG even further aft. And be careful with pitch-up control inputs.
4) Part of that is the "mystery phrase" which (to me) simply means - "Avoid a CG of 34% MAC or more when: calculating ZFW, or for TO and LDG." If the calculator spits out "CG >34% MAC" - move some weight forward.