Originally Posted by
Alteagod
Or just Virgin with no other words. I'm sure there has been think tanks, customer feedback,forums, branding consultants etc etc all in the background on this one. I am sure the name has already been decided
Dont forget Focus Groups. I got involved in one of those a few years back to bounce around thoughts for new name for new (then) road vehicle.
What a Bun Fight!! Personally I lost the will to live once the SmartAs---es 'took over' and browbeat the rest of the group. The name put forward looked like the first few letters to fall out of a Scrabble box.
FWIW - the Company rejected it.