Originally Posted by
toledoashley
That’s exactly my train of thought, and I was shot down on Twitter for suggesting they would drop ‘atlantic’. How many ‘normal’ people refer to them in their full name??
Virgin Atlantic is the recognised Airline brand name. Dropping Atlantic or switching to Virgin UK wont distinguish them from all the other Virgin brands out there.
Virgin Atlantic Airlines was the second Virgin brand created, after Virgin Records. At the time there were no other Virgin brands to get confused with and the Atlantic tag has evolved as the Airline. Now you have Virgin Money, Trains, Cruises, Media, Mobile and many more current and previous brands.