Originally Posted by
Smythe
Unfortunately like 'drones' has stuck for unmanned platforms, it will be years before the MAX is gone...
Yes, but first Boeing would have to choose a new name for it. I propose they call it the 737 FU (Final Update).
Now, joking aside, they said they have considered changing the name, and they are not ruling that out yet, but currently they don't have a plan to change it:
Boeing is open to changing the name of the 737 Max - FOX 40 WICZ TV - News, Sports, Weather, Contests & More:
Boeing cautioned that it has no plans at this time to change the name, and that it is focused on the safe return of the aircraft to service.
So not sure where the information that the MAX brand name was dumped came from.
Of course, most airlines will avoid using MAX as the name publicly for a while, fearing the reaction of the PAX. But it's debatable if Boeing needs to drop it as well and change it to something else. After all Boeing sells aircraft to airlines, not to PAX, and I doubt the current name would affect buying decisions.