Why would the stock market and shareholders get bored with an investment if it is competitive, reduces costs and maximises profit. If as an industry we don’t innovate we would still be flying the same as Orville and Wilbur. Not all Changes will work, but you have to try. 10% of successful change and innovation is still better than none. Easy to sit on the sidelines criticising management, and the only suggestion is not to change and innovate.