Without access to the internal accounting notes, all anyone can say is the Qantas Group makes $X profit or loss in total. The profitability of each internal segment is basically a totally opaque & malleable quantity, to suit the desired narrative.
If they were really to invest where the money is made, they would have shut down the operational side and turned the whole thing into Qantas Loyalty! That is where the big $$$ are, Oh wait...