Thus, as a mid cost airline its margins are narrow, particularly with respect to how little revenue it generates from flying its ASK.
The trick to remember is what the late CEO Herb Kelleher of Southwest said;
(paraphrasing)
"You can have the lowest cost airline, or the highest revenue airline and still go broke. What matters is the gap between the two."
Do you see the utter contradiction in your post? You obsess over ‘revenue’ and then use a quote which explicitly points to the fact that you could be “
the highest revenue airline and still go broke”.
You choose to ignore the
cost side of the equation when clearly that is the whole point of a low cost airline. (And no, it is not a ‘mid cost’ airline. The article was putting it midway between 2 different low cost operators).