Originally Posted by
Pali
I did indeed some consulting for companies where trust of customers have been shattered for some reasons. The rundown is rather simple (yet hard and unforgiving):
1. It must be said frankly that 80% of the focus must be to deliver a perfect product. Resolve any flaws and test test, test it until it is more than perfect.
2. Find out who are the opinion leaders (in this case there are two levels = a. airlines, b.PAX of airlines) for the public.
3. Show the opinion leaders what have been done, how good, effective and safe the product is now and get genuine trust of them.
4. Let the opinion leaders speak out on their behalf and check how it works with a. + b. public with surveys.
5. Now the product in question must go into real life and show reliability and class. Use opinion leaders again to speak about it.
6. Don't even try to use classic marketing and promotion if opinion leaders didn't "approve" your product as a worthwhile solution yet.
How does this work with the tobacco industry?