PR Firm strategy needed to regain the public trust?

[Chas2019]

Originally Posted by LowObservable

This is getting way beyond PR but there are some interesting observations here:

https://leehamnews.com/2019/05/27/po...up/#more-30181

Muilenburg’s MCAS

I was at the Airbus Innovation Days last week with more than 130 global journalists. Naturally, the Boeing MAX crisis was the subject of a lot of sideline talk among us.

To a person, the journalists are appalled at Boeing’s handling of the communications and messaging, and of Muilenburg’s various statements.

Also to a person, we believe the corporate lawyers, not the corporate communications team, are calling the shots in the messaging.

One reporter likened Muilenburg’s we-own-it, no-the-pilots-did-it approach to his own MCAS.

First, Muilenburg’s nose would rise with the we-own-it approach.

Then his nose would fall with the-pilots-did-it claim.

Then repeat, over and over.

There was general eye rolling that Boeing would engage “celebrities” to help rebuild the MAX brand.

I suspect that Muilenburg will have to go. I'd also recommend hoisting some of the political window-dressing off the board and adding some engineers from critical-risk industries. If I was in charge, too, I'd be thinking of whether to tell the lawyers to get lost and establish a massive fund for victims' families. It might be cheaper than what might come out of discovery.

I think muilenburg's days as a CEO are numbered only he has not realized it yet.