Originally Posted by
owenc
Seems excessive for a 2500 mile flight. Would say you are being pedantic.
It's clear that you don't understand yield or revenue management. This is what I do for a living, pricing structures are demand driven, the higher the demand, the higher the price! It's a basic supply and demand, while you might think this the price is excessive, others are happy to pay it to get a direct flight. Fair play to them!!
If you're not happy to pay that price, look for something cheaper, there are plenty of alternatives.