Airbus quietly announces A321XLR
TOULOUSE, France (Reuters) - Airbus sales chief Christian Scherer said it is selling longer-range versions of its A321, while signaling a shift away from chasing market share at any cost and predicting Boeing will emerge quickly from the grounding of its rival 737 MAX.
Scherer, who took on the top sales role in September, told Reuters that Airbus is seeing more demand for longer-range versions of roughly 200-seat planes previously used for medium-haul routes, blurring boundaries with bigger jets.
"We are selling increased range on the A321. People are telling us this is a great module, give me more range. (We say) we will give you the maximum range we can on the A321: how many would you like? That is what we are doing," he said in his first substantial interview in his new role.
Scherer's remarks are the strongest indication yet that Airbus has quietly launched the A321XLR, a keenly awaited new version of its single-aisle plane that competes with the 737 MAX and could brush up against a proposed new Boeing mid-market jet.
Airbus and Boeing compete ferociously for sales of single aisle jets like the MAX and A320 or A321 and the effort to expand Airbus' lead in the market for its cash cow predates last month's grounding of the 737 MAX following two crashes.